Car dealerships are always looking for ways to improve their sales and customer retention. One way to do this is by using a customer relationship management (CRM) system. Two popular options are Elead CRM vs Dynamics 365 CRM. In this article, we’ll compare the two and help you decide which one is better for your car dealership.
Overview
Elead CRM is an automotive-specific solution that helps with sales and marketing efforts. It provides simplified and personalized options that support profitable sales and customer retention. It efficiently generates more quality leads, drives productive customer conversations, and encourages customer loyalty. CRM helps recover missed opportunities and strengthens day-to-day business management. It empowers businesses with dynamic technology, responsive call centers, efficient sales, and customer management.
Microsoft Dynamics 365 CRM (formerly known as Microsoft Dynamics CRM) offers a suite of customer-focused capabilities to facilitate marketing, sales, and customer service activities. Organizations can implement the products separately for specific business cases or together for a unified ecosystem. Field service and project service automation can be included if desired. It includes social media features, an onboarding dashboard, and APIs that support modifying campaign elements. Visual editors enable the creation and deployment of mobile and web apps without the need for code. It’s available both in the cloud and on-premise. Features like Power BI and PowerApps are included only in the cloud version.
Features
Elead CRM
Elead CRM is designed specifically for the automotive industry. It offers a range of features that help dealerships manage their sales and marketing efforts. Some of the key features include:
- Dealer CRM: Empowers automotive businesses to view, organize, and analyze data to build strong and long-lasting relationships.
- Service Drive Technology: Fixes operational services for automotive purposes by delivering efficient service, increasing absorption rate, providing on-call facilities, and keeping up with service lane traffic. Helps customers in need of automotive support develop trust and loyalty with the business.
- Direct Mailing: Helps maintain competitive advantages with timely direct mail campaigns. Boosts efforts to connect with customers and meet their expectations in terms of sales and service goals.
- Shopping Intelligence: Empowers businesses to track and analyze shopping patterns and behavior on websites and other applications. It proactively provides relevant information to help customers make informed decisions.
Dynamics 365 CRM
Dynamics 365 CRM offers a wide range of features that can be used across different industries. Some of the key features include:
- Marketing Automation: Enables businesses to create and manage marketing campaigns across multiple channels. It includes email marketing, social media marketing, and event management.
- Sales Automation: Helps businesses manage their sales pipeline, track leads, and close deals. It includes lead management, opportunity management, and quote management.
- Customer Service: Enables businesses to provide excellent customer service by managing customer interactions across multiple channels. It includes case management, knowledge management, and service-level agreements.
- Field Service: Helps businesses manage their field service operations by scheduling appointments, dispatching technicians, and tracking work orders.
Pricing
Elead CRM
Elead CRM pricing is quote-based. You’ll need to contact the company to get a quote.
Dynamics 365 CRM
Dynamics 365 CRM pricing starts at $20 per user per month for the Sales Professional plan. The Customer Service Professional plan and the Field Service plan are also available for $20 per user per month. The Marketing plan starts at $1,500 per tenant per month.
Integration
Elead CRM
Elead CRM integrates with a range of third-party applications, including:
- Dealertrack: Provides a range of solutions for automotive dealerships, including finance and insurance, registration and titling, and digital retailing.
- Auto/Mate: Offers a range of dealership management system (DMS) solutions, including accounting, payroll, and parts and service management.
- DealerSocket: Provides a range of solutions for automotive dealerships, including CRM, inventory management, and digital marketing.
Dynamics 365 CRM
Dynamics 365 CRM integrates with a range of third-party applications, including:
- Office 365: Provides a range of productivity tools, including Word, Excel, and PowerPoint.
- Power BI: Enables businesses to create interactive reports and dashboards.
- PowerApps: Enables businesses to create custom business apps without the need for code.
Conclusion: Elead CRM vs Dynamics 365 CRM
Both Elead CRM and Dynamics 365 CRM offer a range of features that can help car dealerships improve their sales and customer retention. Elead CRM is designed specifically for the automotive industry and offers features like Dealer CRM, Service Drive Technology, Direct Mailing, and Shopping Intelligence. Dynamics 365 CRM offers a wide range of features that can be used across different industries, including Marketing Automation, Sales Automation, Customer Service, and Field Service.