Elead CRM EVO 2 is the latest version of Elead’s customer relationship management (CRM) software specifically designed for the automotive industry. Released in 2021, EVO 2 builds on the success of the original Elead CRM platform with a focus on enhancing user experience and providing more robust tools to manage sales processes and customer data.

Key Improvements in Elead CRM EVO 2

The EVO 2 platform introduces several major upgrades aimed at improving efficiency and productivity for car dealerships. Some of the most notable new features include:

• Intuitive New Design: The EVO 2 user interface has been completely redesigned for more logical, efficient workflows. Key information is more accessible and various tools and functions are integrated in a way that reduces clicks.
• Enhanced Reporting: The reporting suite in EVO 2 has been expanded to incorporate more visualizations like charts and graphs. Users can better track sales metrics, marketing campaign performance, and customer analytics.
• Advanced Auto-Follow Up System: The automated follow-up system in EVO 2 enables more customization of triggers and actions based on customer interactions and behaviors. This helps ensure sales opportunities don’t fall through the cracks.
• Expanded Integrations: EVO 2 supports more third-party integrations than previous versions, including accounting software, inventory management systems, and digital marketing tools. This improves data unity and consistency.
• New Mobile App: The EVO 2 mobile app allows access to contacts, calendars, reminders and other key CRM functions on-the-go. Management can stay connected to sales data from anywhere.

Benefits for Auto Dealerships

Elead CRM EVO 2 aims to equip car dealers with customer management tools tailored to the modern sales environment. Key benefits include:

• Increased Efficiency: By optimizing workflows and reports and reducing redundant tasks, EVO 2 enables staff to save time and close more deals.
• Enhanced Visibility: Robust analytics provide greater visibility into pipeline deals, sales team performance, and customer retention metrics. This permits better-informed business decisions.
• Improved Customer Handling: Features like the auto-follow-up system ensure a reliable process is in place to properly nurture every lead and prevent dropped balls.
• Unlimited Scalability: The software is built to scale, meaning it can expand with the dealer business. There are no limits on contacts, vehicle listings or users.

With a strong existing user base now transitioning to EVO 2, early signs point to high adoption across North America. Elead appears positioned to continue as an industry-leading CRM solution.